In the photography world, people love to talk about competition—who’s cheaper, who’s faster, who’s “better.” But something I learned a long time ago is that there is no competition when you change the rules. If the job is only about the final images, then sure, you’re in the ring with everyone else holding a camera. But the moment the work becomes about the experience—the connection between photographer and client—the entire game shifts. No one can replicate the way you make […]













